Research Center
Loyalty Marketing for the Internet Age is designed to be a reference book for high-level managers who want to reap the benefits of the online revolution. Each chapter stands alone and provides the information needed for making high quality management decisions about basic e-commerce customer loyalty issues. You'll find out how to recognize and identify customers. How to create a "corporate memory" of each customer and discover how to begin online customer dialogues. With your customer knowledge you'll be able to make customers an offer they can't refuse and will bring them back for more. The following are a few sources from Loyalty Marketing for the Internet Age to begin your research.
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